A customer journey mapping diagram showcases important aspects a customer considers before making up the mind to acquire the goods or services. In contrast, a customer persona is a fictional character representing your average customer based on user and market research. Imagining this persona's age, job function, personal goals, etc., can help you step into the customer's shoes and thoroughly develop the journey story. It should be noted here that a touchpoint is any moment a customer interacts with your brand. From advertisements to a thank you note they receive after purchase, consider including these touchpoints within your map so you can collect feedback and identify patterns on how they are feeling at each interaction.