The new media value chain analysis is defined by an infinite supply of atomized digital media, can traverse multiple modalities, and reach niche audiences for specific products that can be bought online. AS suggested here in the VCA, content creation is the first step, followed by aggregation & publishing. The process then moves to the distribution and customer environment and finally to the customer. It should be noted here that the center of gravity has shifted towards audience aggregation. Use EdrawMax or EdrawMax Online to create a value chain diagram for your project. The free Value Chain analysis maker provides you with tons of predefined templates and symbols that allow you to 100% customize the tool as per your requirements.