The following free customer journey map template is designed to quickly and easily build detailed maps for multiple brand personas. Customer journey maps effectively identify how potential customers make their way to your brand and ultimately become loyal advocates. It should be noted here that the following template gives you significant flexibility and power in developing a journey map. It is structured around a series of purchase phases that a consumer would go through. You can choose from a drop-down menu to quickly populate the various brand touchpoints they may consider in each purchase phase.