PEST Analysis (political, economic, social, and technological) is a management technique that allows a company to examine important external elements that affect its operations in order to improve its market competitiveness. Those four categories are crucial to this model, as indicated by the acronym. PEST Analysis is a basic and commonly used tool that assists you in analyzing the Political, Economic, Socio-Cultural, and Technological changes that are occurring in your company environment. This enables you to comprehend the "big picture" causes of change to which you are exposed and, as a result, capitalize on the chances that they bring.
