Creating a brand and selling the product or services are two different things. Most companies create a brand but fail in implementing a good brand strategy. In the brand strategy example, we have laid out certain roles, purposes, and responsibilities that will help your business grow in the long run. As you can see here, Brand Shepherd's purpose is to align brand and business goals. The responsibility of a Brand Shepherd starts with bridging the gap between brand and business, communicating with the higher management, overseeing the marketing strategies, and asking the right questions. Like a Brand Shepherd, you can also highlight the importance of a Creative Lead, Marketing Lead, Culture Lead, and Communication Lead. With EdrawMax Online, you can easily create a brand strategy poster that you can present during your quarterly business meetings.