Before we explore the brand strategy example here, we should understand the true nature of a brand strategy. As the name suggests, a brand strategy is a long-term plan from a company to achieve the desired results in the future. All the processes, implementation, removal of unwanted employees, and others play a crucial role in creating a brand development strategy. As illustrated in the brand strategy example here, a brand vision is what your company wishes to accomplish. A brand mission is a general statement of how your company plans to achieve your vision, and a brand strategy is a series of processes of using the mission to achieve the vision. Brand Strategy will also include brand positioning and brand persona.