A sales funnel is the marketing term for the potential journey customers go through on the way to purchase. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model. It should be noted here that a flowchart is a picture of the separate steps of a process in sequential order. It is a generic tool that can be adapted for a wide variety of purposes and can be used to describe various processes, such as a manufacturing process, an administrative or service process, or a project plan. It should be noted here that a sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles, and landing pages that will do the selling for you.