The digital marketing operations org chart can range from small and simple to large and complex, depending on the complexities of an organization. Regardless of size, the team should always optimize KPIs to move the needle forward. The exact length should be determined by the team's ability to produce a return on investment (ROI), including a return on advertising (ROA), as well as SWOT analysis because a fully-staffed, large-scale modern marketing team has approximately 18 different roles, which is impossible for most small-to-medium-sized organizations, and even some larger ones, according to this digital marketing operations org chart.
