Your communication plan project management serves as a one-stop shop for all aspects of your project's communication strategy. A communication plan project management will assist you in clarifying how you will communicate with your project team and project stakeholders—whether these are internal team members from your company or external stakeholders such as customers or contractors. A project management communication plan is not a public relations plan. This plan will not assist you in aligning your social media strategy, identifying a target audience, or developing key messages for various demographics. Consider creating a social media content calendar or a business strategy plan if you need to flesh out those plans.