This example of a travel booking site map depicts the overall structure of a travel booking website. This Travel booking site map illustration shows a website that offers travel reviews, trip fares, or a combination of the two. Over 1.5 billion people book travel every year, with 70% of those bookings taking place online. The booking of a Travel Product is referred to as Travel Booking. Travel websites that allow customers to review all aspects of a travel company's operations help increase transparency and enable travelers to see and interact with other customers, forming a small community that increases a travel company's ability to engage with customers and use feedback to improve the service.