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Customer Segmentation

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Lisa Anderson
Published on 2022-06-29
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This customer segmentation diagram demonstrates an effective tool for businesses to closely align their strategy and tactics with their customers and better target them. Every customer and every customer journey is unique, so a single approach will rarely work for everyone. This is where customer segmentation becomes useful. Customer segmentation is categorizing your customers based on common characteristics such as demographics or behaviors to market to them more effectively. These customer segmentation batches can also be used to start conversations about developing a marketing persona.
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Customer Segmentation
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