This teds user persona represents the needs of a larger group of users. A persona is typically presented in a one or two-page document. Behavior patterns, goals, skills, attitudes, background information, and the environment in which a persona operates are all included in such 1-2-page descriptions. Designers typically create user teds user persona templates, which include a few fictional personal details and context-specific details, to make the persona a realistic character. A thorough understanding of a target audience is essential for developing exceptional products. Understanding target users' expectations, concerns, and motivations allow you to design a product that will meet their needs and thus be successful.