This Costco SWOT analysis looks at the business's internal strategic factors (strengths and weaknesses) and external strategic factors (opportunities and threats). Costco's SWOT analysis sheds light on the most important issues the company must address in its strategic planning. Addressing these issues effectively in the Costco SWOT analysis can help Costco maintain its position in the global retail market. This Costco Wholesale Corporation SWOT analysis identifies the company's most significant issues. Investors and managers use the SWOT analysis results to understand Costco's potential in the global retail market.