This SaaS marketing org chart can help you understand the roles and responsibilities of SaaS marketing, from the CMO to the coordinator. According to this SaaS marketing org chart, most B2B SaaS companies should look to fill five primary skill groups on their marketing team: marketing leadership, product marketing, content marketing, demand generation/digital, and creativity. Some sections may require more of one skill group than another, while others may not require any of them. Your marketing function will require different skills and structures as your company grows. In the early stages, typically, when a company is still establishing a marketing function, the CEO (or founder) assumes some marketing responsibilities and hires specialists or agencies to fill the gaps.
