This SWOT Analysis is a technique for determining and defining your SWOT (Strengths, Weaknesses, Opportunities, and Threats). SWOT analyses can be used to evaluate an entire company or organization and individual projects within a single department. SWOT analysis is most commonly used at the organizational level to determine how closely a company is aligned with its growth trajectories and success benchmarks. Still, they can also determine how well a specific project, such as an online advertising campaign, performs according to initial projections. A SWOT analysis evaluates the internal and external factors influencing a company's relative advantages and disadvantages.