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Grand Strategy Matrix

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Published on 2022-08-30
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The Grand Strategy Matrix plots two dimensions: market growth and the organization's competitive position. Each of the four quadrants contains several strategic options, and the framework is intended to help you evaluate the potential direction your business should take. Suppose your company is in the second quadrant. In that case, you have a relatively weak competitive position as a company, but there is a lot of opportunity and success in the market. This position's strategies are all about why you're not taking advantage of the situation. If you're in this quadrant, you know you can make changes to improve your results.
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