This VRIO Matrix of Impact on Performance is a tool for analyzing a company's internal resources and capabilities to determine whether they can provide a source of sustained competitive advantage. VRIO is an acronym that stands for value, rarity, imitability, and organization. The holy grail is sustained competitive advantage, and the VRIO framework may be our road map. The VRIO framework, one of many strategic frameworks, is a tool for identifying an organization's competitive advantages. There are numerous strategy frameworks available, and we have already covered a few key frameworks that we believe are extremely flexible and battle-tested.
