This VRIO Matrix Example is a strategic planning tool that assists organizations in identifying and protecting the resources and capabilities that provide them with a long-term competitive advantage. It is important to note that we are not simply discussing a list of your strengths, which are things you do well but are not necessarily unique to your organization. We're also not talking about temporary advantages. Sustainable competitive advantages are those that competitors will find difficult to replicate shortly; they are also an important component of business success. A VRIO analysis will assist you in identifying and leveraging your sustainable competitive advantages, whether you have one or many.