This Business Value Proposition Template explains why customers should buy your product. In this declarative statement, you'll persuade your target audience to buy your product rather than your competitors'. When someone purchases your product or service, they are making a decision. They prefer you to your competitors because they believe your product is more valuable. This is where a value proposition comes into play. An effective value proposition persuades your target audience that you are superior to the competition. To get started with the Business Value Proposition Template diagram, download this template from EdrawMax online.