This Customer Value Proposition Online Examples diagram summarizes why a customer would choose your product or service. It communicates the most obvious benefit that customers receive by doing business with you. Every value proposition should address a customer's problem and position your company as the solution provider. A great value proposition may emphasize what distinguishes you from competitors, but it should always center on how customers define your value. To get started with the Customer Value Proposition Online Examples diagram, download this template from EdrawMax online.