This Jobs To Be Done Interviews diagram represents a strategy for creating customer value in order to accelerate growth and generate superior equity returns. The method and theory are centuries old. Some aspects of JTBD are not novel, but the method's power is in focusing your product, marketing, and sales teams on your customers' unmet needs in order to create equity value faster and with less risk. It's a fullfledged innovation process that begins and ends with the most important person: your customer. To get started, you can use EdrawMax online to create this Jobs To Be Done Interviews diagram.
