This Personas vs Jobs To Be Done Framework is a proactive approach to the tangible work your customers require you to complete, with an emphasis on the outcomes of the partnership rather than the relationship itself. This results in a new perspective on the product and the consumer, as well as potential competition. In practice, the approach can be well combined with familiar methods, such as those from design thinking. What appears to be reasonable at first glance is not without flaws. The Jobs to Be Done JTBD principle represents an alternative approach for gaining more direct access to your customers. To get started, you can use EdrawMax online to create this Personas vs Jobs To Be Done Framework diagram.