Customer Acquisition Relationship Template

Customer Acquisition Funnels are used by businesses to map out and track their customers’ buying journeys. This funnel begins with Awareness, such as through social media efforts like a vendor fair, moves into Consideration where customers become aware of the product/service, then into Purchase as customers decide to make a purchase. The following customer acquisition relationship template shows Awareness, Consideration, Purchase, delivery value, retention, upsell, and referrals.