ZARA PESTEL Analysis

This is a PESTEL analysis of ZARA. It elaborates the key external factors (Political, Economics, Sociological, Technological, Legal and Environmental) that influence the organisation. PESTEL analysis can be used in a range of different scenarios, and can guide people professionals and senior managers in strategic decision-making. Use EdrawMax to create a diagram for your PESTEL Analysis and choose attractive symbols and clip arts to customize your work with ease. We suggest Zara to maintain its existing prices and clothing styles and create a new brand that contain goods “stylish yet affordable” specially for low-income earners that are based on discounted and low cost-plus pricing (eg: 2 Shirts for RM 50, 2 jeans at RM 70, applying BOGOF at RM 79). This is like how Padini Concept Store that came up with a new brand “Brands Outlet” with tremendously cheaper prices than Padini.