This SWOT analysis provides a comprehensive review of Amazon's business strategy, assessing its internal strengths and weaknesses, as well as external opportunities and threats. Strengths highlighted include Amazon's brand reputation, financial performance, customer experience, and superior logistics. Weaknesses address issues like slim margins and employee treatment. Opportunities for growth are seen in developing markets and new sectors like healthcare. Threats include competition from global players and regulatory challenges. This analysis is crucial for stakeholders, investors, and competitors to understand Amazon's competitive landscape and strategic positioning.
